How We Scaled E-Business Project Management Enrolments Using Marketing & Automation Systems
The Challenge
Ocademy Global offers a high-ticket professional course in E-Business Project Management.
Despite a valuable programme, their marketing ecosystem was fragmented:
Paid ads lacked cross-channel integration and intent targeting
Leads were not nurtured, and follow-ups were manual
Content strategy was weak; webinars, social proof, and case studies underutilised
Landing pages and funnels were generic, causing low conversions
The goal: generate qualified leads globally, maximise conversions, and scale without inflating costs.
Our Solution
We implemented a full-funnel marketing and automation system combining:
Google Ads: High-intent campaigns with multi-stage funnels
Facebook & Instagram Ads: Awareness, engagement, and retargeting
Webinars & Content Marketing: Educate prospects, build trust, and warm leads
Landing Page & Funnel Optimisation: Personalised pages, dynamic content, urgency triggers
Email Automation & Lead Nurturing: Behavioural drip sequences, lead scoring, multi-touch workflows
CRM & Sales Automation: Prioritised hot leads, real-time dashboards, scalable pipeline
Key Results (90 Days)
| Metric | Before | After | Growth |
|---|---|---|---|
| Qualified Leads | 18/month | 74/month | 312% ↑ |
| Cost Per Lead (CPL) | £41 | £17 | 58% ↓ |
| Lead → Registration | 0.9% | 4.2% | 367% ↑ |
| Paid Revenue | — | +72% | — |
| Email Engagement | — | +44% opens / 23% CTR | — |
| Webinar Conversions | — | 35% of total | — |
Conversion rate increased: 1.8% → 5.6% on landing pages
Manual follow-up reduced 70%, allowing sales to focus on high-value leads
Time to convert leads dropped from 10 days → 3 days
Why It Worked
High-ticket courses fail when systems are disconnected. We aligned:
Ads → Landing Pages → Funnels → Nurturing → Sales
Automated lead scoring and multi-touch campaigns
Personalised, educational content to build trust
Scalable processes for predictable monthly enrolments
Client Testimonial
“Grow My SME did not just give us more leads. They gave us a scalable marketing and automation system. Our high-ticket course pipeline is now predictable, and the sales team can focus on closing instead of chasing unqualified leads.”
— Founder, Ocademy Global
