How We Helped a Bespoke Shoe Brand Outperform Industry Giants in 90 Days
The Challenge
Poyter creates premium bespoke, made-to-measure shoes — competing directly with legacy luxury brands like Crockett & Jones, John Lobb, and Trickers.
Before working with Grow My SME, they struggled with:
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Low brand visibility in a saturated niche
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Traffic without conversions
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Weak product page messaging for high-ticket buyers
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High cart abandonment
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Fragmented SEO, paid ads, email, and social systems
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No cohesive retargeting or automation to warm buyers
Poyter needed a system, not just traffic.
Our Solution
We deployed a full-funnel growth system built for luxury e-commerce:
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SEO & Content Authority to outrank heritage brands
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Google + Shopping Ads for high-intent luxury buyers
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Facebook & Instagram Ads for retargeting and credibility
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Email Automation & CRM for nurturing and repeat purchases
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Conversion Rate Optimisation (CRO) to improve product pages and checkout
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Influencer & Social Marketing to build trust and brand presence
Key Results (90 Days)
| Metric | Before | After | Impact |
|---|---|---|---|
| Organic Traffic | — | +40% | Higher authority & visibility |
| Paid CPC | £1.45 | £0.90 | 38% ↓ |
| ROAS | 2.1x | 4.5x | Paid revenue doubled |
| Conversion Rate | — | +30% | Stronger product pages & CRO |
| AOV (Average Order Value) | — | +12% | Upsells + personalisation |
| Cart Abandonment | — | −18% | Optimised checkout |
| Repeat Purchases | — | +35% | CRM & email automation |
| Social Revenue | — | +48% | Retargeting + UGC |
| Brand Recognition | Low | Significantly increased | Outperformed legacy competitors |
Why It Worked
Luxury buyers behave differently — they need trust, authority, and reassurance before purchasing.
This system worked because it aligned every touchpoint:
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SEO positioned Poyter as a credible luxury alternative
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High-intent paid ads brought quality traffic
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CRO improved product persuasion and checkout UX
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Email automation built loyalty and repeat revenue
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UGC + influencers created social proof and trust
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Retargeting kept high-intent shoppers engaged
Instead of random tactics, Poyter received a connected, data-driven engine that converts consistently.
Client Testimonial
“Grow My SME didn’t just increase traffic — they built a system that converts. For the first time, we’re seeing predictable revenue growth and outperforming long-established competitors.”
— Founder, Poyter Shoes
