How We Helped a Healthcare Provider Become a Trusted Global Authority
The Challenge
Second Opinions is a global healthcare provider specialising in medical second opinions.
Despite visibility, they lacked a cohesive lead generation and nurturing system.
Key hurdles included:
Highly competitive global healthcare niche
Building trust and credibility for sensitive decisions
Sporadic leads with no systematic follow-up
Underutilized SEO and social channels
They didn’t need just traffic—they needed a system that consistently converts interest into qualified patients.
Key Issues
| Area | Before | Impact |
|---|---|---|
| Paid Ads | High CPCs, low targeting | Limited global lead flow |
| SEO | Weak global rankings | Low organic inquiries |
| Social Media | Minimal engagement | Poor authority and visibility |
| Lead Nurturing | Manual follow-up | Missed opportunities |
| Website/CRO | Generic landing pages | Low conversion rate |
Our Full-Funnel Solution
We implemented an integrated marketing and automation system to generate, nurture, and convert high-quality patient leads:
Google Ads: High-intent global campaigns + multi-stage retargeting
Facebook & Instagram Ads: Awareness + lead capture + retargeting
Email Automation & CRM: Multi-touch sequences and lead scoring
SEO & Content Marketing: Authority-building multilingual content
CRO: Personalised landing pages, trust signals, simplified forms
Social & Thought Leadership: Patient stories, webinars, expert content
The Results (90 Days)
| Metric | Before | After | Growth |
|---|---|---|---|
| Global Leads | 18/month | 74/month | 312% ↑ |
| CPL | £41 | £17 | 58% ↓ |
| Lead → Appointment | 0.9% | 4.3% | 378% ↑ |
| Organic Traffic | — | +38% | — |
| Email Engagement | — | +50% | — |
| Social Engagement | — | +130% | — |
The system turned global interest into consistent, high-quality leads, without needing extra staff.
Why It Worked
Ads matched landing page intent → clicks converted
Website and content built trust and credibility
CRM automation ensured timely follow-up
Social & thought leadership reinforced global authority
Second Opinions didn’t just get more leads—they gained a predictable, scalable system.
Client Testimonial
“Grow My SME transformed our lead generation. For the first time, we have a predictable system that attracts patients globally and ensures personalised, timely follow-up. We are now recognised as a trusted authority in our field.”
— Founder, Second Opinions
