Let’s be clear.
Most marketing for small businesses is a leaky bucket. You pour money in. You get a few drips of leads. And you’re left holding an empty pail.
It’s not your fault.
The standard “spray and pray” approach a blog post here, a Facebook ad there is designed for brands with money to burn.
You need a sniper’s rifle. Not a shotgun.
After orchestrating 287 of what we call “Marketing Sprints” for SMEs, we discovered a pattern so predictable it almost feels like cheating.
Businesses that follow our ‘Profit Channel’ framework see an average ROI of 247% in 90 days.
This isn’t about working harder. It’s about working smarter on the one thing that matters.
Below, I’ll reveal the exact blueprint.
The Vanity Metric Trap
You’ve seen the reports.
“We got 10,000 impressions!”
“Your social post got 200 likes!”
It’s digital confetti. It looks exciting but means nothing for your bank account.
Big brands can chase awareness. You need revenue.
The old agency model is a slow motion suicide for your budget. Month one is “strategy.” Month two is “creation.” By month three, you’re getting reports on clicks while your revenue flatlines.
The alternative is a ruthless, 90 day burst we call the Marketing Sprint.
A sprint is a hyper focused mission to find one single, scalable channel that prints money. Then we double down. Hard.
The “Profit Channel” Framework
Most businesses spread their budget thin across five channels. They get five mediocre results.
We do the opposite.
We go all in on one Profit Channel the single most likely path to your first (or next) £10,000 in revenue.
Here’s how we find it in just 90 days.
Phase 1: The Profit Audit (Days 1-7)
We don’t guess. We investigate.
Our team performs a forensic audit of your business, searching for hidden revenue and glaring funnel leaks. We’re looking for three things:
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Message Market Gap: Is your messaging so compelling it makes your ideal client feel understood? We tear down vague corporate speak and rebuild it with the classic PAS (Problem Agitate Solution) copywriting framework.
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Conversion Black Holes: Where do prospects disappear? We map every step from stranger to customer, pinpointing the exact moment they lose trust and click away.
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Channel Mismatch: Are you fishing in a pond with no fish? We analyze data to find where your high lifetime value customers are actually hiding.
One client, a B2B consultant, was targeting “business coaching” on LinkedIn. Our audit found his perfect clients were searching for “how to scale a bootstrap SaaS.” He was on the wrong platform, using the wrong words.
Phase 2: Building Unfair Advantages (Days 8-21)
This is where we stop telling and start showing your value.
We don’t create content. We build Conversion Assets digital bait your ideal clients can’t resist.
For a struggling e commerce store, this wasn’t a blog post. It was a “Style Finder Quiz” that captured 1,200 emails in 30 days.
For a B2B firm, it was a “P&L Leak Diagnostic” tool that qualified leads before they even booked a call.
These aren’t lead magnets. They are value demonstrations. They pre sell your expertise before you ever send an invoice.
Phase 3: The Traffic Engine (Days 22-75)
Now, we open the valve on your Profit Channel.
Let’s say our audit revealed your goldmine is high intent Google Search.
Our playbook is brutally simple:
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Target Commercial Keywords: We ignore “brand awareness.” We hunt for phrases like “
[service] agency for SMEs” or “best software for [problem]“. The people typing these are ready to buy. -
Create a 10X Article: We create the single best resource on the internet for that topic. It’s more comprehensive, better designed, and more actionable than anything else. We embed your Conversion Asset right in the middle.
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Amplify with Precision Paid Ads: We use a small, hyper targeted paid budget to place this article in front of that perfect audience, skipping the 6 month SEO wait.
This isn’t a theory. It’s a machine.
Phase 4: The Scale or Pivot (Days 76-90)
By day 75, we have our answer. The data doesn’t lie.
We present you with a clear, binary choice:
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Scale: The channel is profitable. Let’s systematically increase the budget and multiply your returns.
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Pivot: The channel has potential but is not a home run. We take the crucial lessons and launch a strategic test on Profit Channel #2.
No more guesswork. Just a clear, data driven path forward.
Real Results from the Sprint
Case Study: From Feast or Famine to Recurring Revenue
The Client: A B2B IT Support Company
The Problem: Stuck in a cycle of low margin, one off projects.
Our Profit Audit found a goldmine: business owners searching for “managed IT support for [their industry]” but finding no tailored solution.
The 90 Day Sprint:
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The Asset: A “Network Security Risk Assessment” (worth £500, offered for free).
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The Channel: Google Ads & SEO targeting those high intent search terms.
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The Nurture: An email sequence that told the story of a client who avoided a £50,000 data breach.
The Result:
“By day 90, we had 5 new monthly contracts. The sprint paid for itself by day 75. Everything after was profit.” Sarah Jenkins, Founder
Case Study: The E commerce Brand That Ditched Facebook
The Client: A premium skincare line.
The Problem: Sky high acquisition costs on Facebook.
Our audit revealed their customers were highly engaged on Pinterest, searching for specific ingredient solutions.
The 90 Day Sprint:
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The Asset: An “Ingredient Solution Matchmaker” quiz.
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The Channel: A targeted Pinterest strategy.
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The Hook: A 10% discount for quiz takers.
The Result:
They generated £24,800 in sales from a £7,500 investment. Their email list grew by 1,200 segmented subscribers slashing their future cost of acquisition.
The Hard Truth
A 200%+ ROI in 90 days is achievable. But it’s not for everyone.
It requires three non negotiables:
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A Viable Offer: The market must want what you sell.
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A Decisive Leader: You must be ready to move fast, not get stuck in committee.
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A Relentless Focus on Conversion: You must care about the percentage of visitors who become buyers.
If you have these, the sprint will work for you.
Your Move
You now have a choice.
You can continue with the leaky bucket. Chasing likes. Hoping for the best.
Or you can execute the blueprint.
This is not a casual chat. It’s a working session where we will:
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Diagnose the single biggest leak in your current funnel.
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Identify your most likely Profit Channel.
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Map out your custom 90 day game plan.
We only work with a handful of committed SMEs each month. If you’re ready to build a marketing engine that actually works, apply now.
